Webmaster Tools | Glossary | 247COMPASS

Analytics & Performance Measurement

웹마스터도구

Webmaster tools include Google Search Console, Naver Search Advisor and Bing Webmaster Tools. Their overlapping capabilities are complemented by engine-specific reporting, so register with the major engines serving the target market. Access requires ownership verification, for example through an HTML tag or DNS record. Domain-level verification can simplify management across subdomains where the platform supports it.

Business applications and impact#

Provides an official channel for diagnosing and maintaining search visibility.

Implementation guidance and considerations#

Register and monitor the relevant Google, Naver and Bing tools.

Subdomain

서브도메인

A prefixed domain used to separate a distinct area from the root website.

Google Search Console

구글 서치 콘솔

Google's official platform for monitoring search impressions, clicks, average position, indexing and website errors.

NAVER Search Advisor

네이버 서치어드바이저

Naver's official webmaster service for checking discovery and indexing and submitting sitemaps and RSS feeds.

Google Analytics 4

GA4

Google's event-based analytics platform for measuring behavior and conversion journeys across websites and apps.

SEO Audit

SEO 진단

A comprehensive assessment of technical infrastructure, on-page elements, content quality and backlinks.

URL Inspection

URL 검사

A Search Console feature for inspecting a URL's indexing, crawling and rendered-page status.