Alt Attribute
alt 태그
An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.
On-page SEO & Content Strategy
Explore On-page SEO and content strategy terms with clear definitions, practical business applications and guidance on implementation and related concepts.
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Browse terms (41)
Content Audit
콘텐츠 감사
A systematic review of published content to decide what to retain, improve, consolidate or remove based on value and performance.
Content Quality
콘텐츠 품질
The degree to which content is accurate, original, trustworthy, sufficiently detailed and useful for solving a user's problem.
Content Refresh
콘텐츠 리프레시
Updating an existing article with current evidence, examples or useful features to restore its relevance and performance.
Crawling
크롤링
The process through which search crawlers follow links, discover URLs and retrieve new or updated content.
Duplicate Content
중복 콘텐츠
Identical or substantially similar content available at multiple URLs within or across domains.
Evergreen Content
에버그린 콘텐츠
Content that continues to provide practical value and attract demand beyond a short-lived news or seasonal cycle.
Experience Expertise Authoritativeness Trust
E-E-A-T
Google's four content-quality considerations: Experience, Expertise, Authoritativeness and Trustworthiness.
Google Core Update
구글 코어 업데이트
A broad update to Google's ranking systems that reassesses how content is evaluated across search results.
Google Penalty
구글 페널티
A search visibility loss associated with violations of Google's spam policies, including manual actions and algorithmic suppression.
Google SEO
구글 SEO
Optimizing a website for Google's crawling, indexing and ranking systems.
Googlebot
구글봇
Google's automated web crawler used to discover and retrieve web documents.
H1 Heading Tag
H1 태그
The highest-level HTML heading that identifies a web page's main subject.
Heading Tags (H1~H6)
H태그
HTML headings that organize content into a logical hierarchy and make its structure explicit.
Helpful Content System
헬프풀 콘텐츠 시스템
Google's people-first content initiative, introduced in 2022 and incorporated into its core ranking systems in 2024.
Image SEO
이미지 SEO
Optimizing image filenames, file sizes, formats and alternative text for search and performance.
Indexing
색인
The process of analyzing retrieved web pages and storing their information in a search engine's index.
Keyword Cannibalization
키워드 카니벌리제이션
A situation in which multiple pages on one site target overlapping search intent and compete for the same queries.
Keyword Research
키워드 리서치
Researching the language, demand and competition associated with searches made by target customers.
Keyword Stuffing
키워드 스터핑
The unnatural repetition of keywords intended to manipulate search rankings.
Local SEO
로컬 SEO
Optimizing a location-based business for maps and local search results.
Long-tail Keyword
롱테일 키워드
Specific, relatively low-volume search queries, often longer phrases, that can express a clear purchasing or problem-solving intent.
Meta Description
메타 디스크립션
An HTML meta tag that summarizes a page, often used as the descriptive text beneath a search-result title.
NAVER SEO
네이버 SEO
Optimizing web content for Naver Search and its ecosystem, including Smart Blocks, blogs, cafes and Knowledge iN.
On-page SEO
온페이지 SEO
Optimizing the text, HTML elements, images and internal links within a web page.
Search Engine Optimization
검색엔진최적화
Optimizing websites and content for search systems and user intent to increase unpaid search traffic.
Search Engine Results Page
SERP
The results page displayed after a user submits a query to a search engine.
Search Intent
검색 의도
The underlying objective a user wants to accomplish when searching for a particular keyword.
Search Quality Rater Guidelines
검색 품질 평가자 가이드라인
Google's official guidelines for human evaluators who assess the quality of search results.
Search Removal
구글 검색결과 삭제
The process of asking Google to remove or temporarily suppress results containing sensitive personal information or outdated content.
Search Volume
키워드 검색량
The estimated number of searches for a keyword during a specified period, commonly one month.
Semantic Search
시맨틱 검색
Search that interprets context, intent and relationships between entities rather than relying only on exact keyword matches.
SEO Writing
SEO 글쓰기
Writing that satisfies search intent while making the content's context easy for search engines to understand.
Spam Update
구글 스팸 업데이트
A Google search-system update targeting violations of spam policies, such as link spam, cloaking and scaled content abuse.
Thin Content
씬 콘텐츠
Low-value pages with little useful information, including copied or abusively generated content.
Title Tag
타이틀 태그
The HTML title element that names a document in browser tabs and can inform its search-result title.
Topic Cluster
토픽 클러스터
An internal-link architecture connecting a broad pillar page with pages covering specific related subtopics.
Topical Authority
토픽 권위
The breadth and depth of a site's expertise and content coverage within a particular subject area.
Video SEO
동영상 SEO
Optimizing video metadata so video content can be discovered effectively in search results and video-search experiences.
White Hat vs Black Hat SEO
화이트햇과 블랙햇 SEO
The distinction between optimization that follows search-engine policies and manipulative tactics that exploit their systems.
Your Money or Your Life
YMYL
Topics that can materially affect people's health, financial stability, safety or well-being and therefore require especially reliable information.