On-page SEO & Content Strategy

크롤링

Crawling is the discovery and retrieval stage that precedes indexing and ranking. A blocked path in robots.txt can prevent retrieval, while an orphan page with no internal links may be difficult for crawlers to discover. Even high-quality content needs accessible discovery paths. Use Search Console’s Crawl Stats report to review daily requests and response times and identify retrieval bottlenecks early.

Business applications and impact#

Pages that cannot be retrieved cannot have their current content evaluated normally for indexing.

Implementation guidance and considerations#

Review robots.txt restrictions and ensure important pages have accessible internal links.

Googlebot

구글봇

Google's automated web crawler used to discover and retrieve web documents.

Indexing

색인

The process of analyzing retrieved web pages and storing their information in a search engine's index.

Orphan Page

고아 페이지

A webpage with no incoming internal links from other pages on the website.

Internal Link

내부 링크

A hyperlink connecting one webpage to another within the same domain.

Alt Attribute

alt 태그

An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.