Google added Experience to the existing E-A-T framework in 2022, emphasizing firsthand content that reflects actual use or lived experience. E-E-A-T is a concept in the guidelines used by human search-quality raters, rather than a standalone ranking algorithm. It nevertheless describes the quality goals behind search-system improvements. For YMYL topics such as health and finance, identify authors, relevant qualifications and firsthand experience, including appropriate photographs and reviews, to provide credible evidence of quality.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
