On-page SEO & Content Strategy

구글 페널티

Practitioners often distinguish manual actions, imposed after a human review of a spam-policy violation, from ranking declines caused by algorithmic reassessment. Manual actions appear with their reasons in Search Console’s Security & Manual Actions area and allow a reconsideration request after remediation. Algorithmic declines do not normally come with an individual notice, so diagnosis requires evidence and broader improvements rather than a standard appeal procedure. Link spam, cloaking and abusive large-scale content generation are common causes of enforcement.

Business applications and impact#

Manual actions or algorithmic suppression can cause sharp declines in organic traffic.

Implementation guidance and considerations#

Check Search Console for security issues and manual actions. Correct confirmed violations before submitting a reconsideration request where available.

Content Quality

콘텐츠 품질

The degree to which content is accurate, original, trustworthy, sufficiently detailed and useful for solving a user's problem.

Organic Traffic

오가닉 트래픽

Visits arriving through unpaid search results rather than paid advertisements.

Alt Attribute

alt 태그

An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.

H1 Heading Tag

H1 태그

The highest-level HTML heading that identifies a web page's main subject.

Heading Tags (H1~H6)

H태그

HTML headings that organize content into a logical hierarchy and make its structure explicit.