Google SEO | Glossary | 247COMPASS

On-page SEO & Content Strategy

구글 SEO

Google SEO focuses on Google’s large search ecosystem and its combination of crawling and ranking systems, including AI technologies such as RankBrain, BERT and MUM. The source cites a global market share above 90%; the exact share varies by market and period. Google makes numerous search-system changes, and major core updates can produce significant site-wide ranking shifts. Monitor traffic around announced updates. Prioritize first-party Search Console measurements when assessing Google Search performance, using third-party estimates as complementary evidence.

Business applications and impact#

Supports acquisition from a major source of domestic and international search demand.

Implementation guidance and considerations#

Use Google’s official documentation and Search Console data to guide evidence-based optimization.

Crawling

크롤링

The process through which search crawlers follow links, discover URLs and retrieve new or updated content.

Alt Attribute

alt 태그

An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.

Experience Expertise Authoritativeness Trust

E-E-A-T

Google's four content-quality considerations: Experience, Expertise, Authoritativeness and Trustworthiness.

H1 Heading Tag

H1 태그

The highest-level HTML heading that identifies a web page's main subject.

Heading Tags (H1~H6)

H태그

HTML headings that organize content into a logical hierarchy and make its structure explicit.

SEO Writing

SEO 글쓰기

Writing that satisfies search intent while making the content's context easy for search engines to understand.