On-page SEO & Content Strategy

구글봇

Googlebot uses desktop and smartphone user agents. Under mobile-first indexing, the smartphone crawler handles most indexing-related crawling. A user-agent string alone does not prove a request is genuine: verify requests through Google’s documented IP or reverse-and-forward DNS checks, including relevant googlebot.com hostnames. This helps distinguish genuine crawling from scrapers that impersonate Googlebot. Server-log analysis reveals actual visit frequency and URL patterns and is important for diagnosing crawl-budget issues on large sites.

Business applications and impact#

Search visibility depends on Google being able to retrieve the content and resources it needs.

Implementation guidance and considerations#

Verify user agents alongside Google’s documented network identifiers to distinguish legitimate crawlers from impersonators.

Mobile-first Indexing

모바일 우선 인덱싱

Google's use of the mobile version of a page as the primary basis for indexing.

Crawling

크롤링

The process through which search crawlers follow links, discover URLs and retrieve new or updated content.

Alt Attribute

alt 태그

An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.

H1 Heading Tag

H1 태그

The highest-level HTML heading that identifies a web page's main subject.

Heading Tags (H1~H6)

H태그

HTML headings that organize content into a logical hierarchy and make its structure explicit.