Keyword Cannibalization | Glossary | 247COMPASS

On-page SEO & Content Strategy

키워드 카니벌리제이션

Keyword cannibalization can make it unclear which of several similar pages should represent a topic. It often accumulates on long-running blogs where the same subject has been revisited repeatedly. Look in Search Console for cases where different URLs repeatedly alternate for the same query, then assess whether they actually serve distinct intents. Where overlap is unhelpful, combine the content into a stronger primary resource and redirect superseded URLs with 301 responses.

Business applications and impact#

Can split relevance and link signals across competing pages and weaken their combined performance.

Implementation guidance and considerations#

Consolidate genuinely overlapping pages into a comprehensive resource and redirect obsolete URLs to it.

301 Redirect

301 리디렉션

An HTTP status code indicating a permanent move to a new URL and supporting the transfer of link equity.

Redirect

리디렉션

Automatically sending visitors and crawlers from one URL to another.

Alt Attribute

alt 태그

An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.

Experience Expertise Authoritativeness Trust

E-E-A-T

Google's four content-quality considerations: Experience, Expertise, Authoritativeness and Trustworthiness.

H1 Heading Tag

H1 태그

The highest-level HTML heading that identifies a web page's main subject.

Heading Tags (H1~H6)

H태그

HTML headings that organize content into a logical hierarchy and make its structure explicit.