Keyword Research | Glossary | 247COMPASS

On-page SEO & Content Strategy

키워드 리서치

Keyword research starts with seed terms such as “yoga mat,” then expands through related keywords, PAA questions, autocomplete suggestions and competitor keyword gaps. The central task is to understand the intent behind each query and determine whether the business can genuinely address it, rather than simply compiling high-volume terms. Feed the findings directly into the content calendar and site architecture, including topic clusters, to make the research actionable.

Business applications and impact#

Reduces investment in content nobody seeks and identifies traffic aligned with business objectives.

Implementation guidance and considerations#

Analyze questions related to seed keywords and competitors’ successful search topics from several angles.

Search Intent

검색 의도

The underlying objective a user wants to accomplish when searching for a particular keyword.

Topic Cluster

토픽 클러스터

An internal-link architecture connecting a broad pillar page with pages covering specific related subtopics.

Alt Attribute

alt 태그

An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.

Experience Expertise Authoritativeness Trust

E-E-A-T

Google's four content-quality considerations: Experience, Expertise, Authoritativeness and Trustworthiness.

H1 Heading Tag

H1 태그

The highest-level HTML heading that identifies a web page's main subject.

Heading Tags (H1~H6)

H태그

HTML headings that organize content into a logical hierarchy and make its structure explicit.