The unnatural repetition of keywords intended to manipulate search rankings. Review the concept, business applications and implementation considerations.
Keyword stuffing repeats phrases without regard for grammar or usefulness, as in “Seoul restaurants Seoul restaurant recommendations Seoul restaurant list.” Such tactics may have worked in early search systems, but now violate spam policies and can result in suppression or manual action. Stuffing alt attributes, metadata or hidden text in the background color is also problematic. Use natural synonyms and related vocabulary in context instead. These are sometimes marketed as “LSI keywords,” but that label should not be treated as a special Google optimization requirement.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
