247COMPASS

Local SEO

Optimizing a location-based business for maps and local search results. Review the concept, business applications and implementation considerations.

On-page SEO & Content Strategy

로컬 SEO

Local SEO targets queries with geographic intent, such as “restaurants in Gangnam,” and aims to improve visibility in maps and the local three-pack. Such searches can have strong intent to visit or call. Maintain accurate categories, opening hours and photographs in Google Business Profile and respond helpfully to reviews. Keep the business name, address and phone number, or NAP, consistent across the website, business profile and local directories to avoid conflicting identity information.

Business applications and impact#

Connects nearby prospects with physical visits and phone inquiries, often with strong conversion intent.

Implementation guidance and considerations#

Maintain Google Business Profile and Naver Place listings and keep NAP details consistent.

Search Intent

검색 의도

The underlying objective a user wants to accomplish when searching for a particular keyword.

Google Business Profile

구글 비즈니스 프로필

A free tool for managing a business's location, hours, photos and reviews on Google Search and Maps.

Conversion Rate

전환율

The share of visitors who complete a defined business action, such as a purchase, registration or inquiry.

Alt Attribute

alt 태그

An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.

H1 Heading Tag

H1 태그

The highest-level HTML heading that identifies a web page's main subject.

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