A meta description is not a direct ranking signal, but it can function like concise advertising copy when used beneath a search-result title. Google may instead select text from the page that better matches the query, so the displayed snippet is not fully controllable. The source recommends roughly 120 to 150 characters as an editorial target; actual display depends on device and available space. Convey the page’s real value and include a natural call to action where appropriate to improve click appeal.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
