Search intent is commonly grouped into informational, commercial investigation, transactional and navigational intent. A query may combine several intents: “iPhone 15,” for example, can involve research and purchasing. Inspect the formats of top-ranking pages to determine the dominant need. Even a well-written informational article may struggle when users primarily want a product page. Analyze the top ten results, including listicles, comparison tables and detailed reviews, to infer the format that best serves the query.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
