Search that interprets context, intent and relationships between entities rather than relying only on exact keyword matches. Explore its practical uses.
For a query such as “places to visit with children in Seoul,” semantic search interprets concepts such as Seoul, family-friendly activities and destinations and their relationships. Natural-language technologies such as BERT and MUM have advanced this approach. Comprehensive coverage of related concepts and synonyms is therefore more useful than mechanically repeating a keyword a prescribed number of times. Topic clusters that explore a subject from several perspectives are a practical content strategy for semantic search.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
