Topic Cluster | Glossary | 247COMPASS

On-page SEO & Content Strategy

토픽 클러스터

A topic cluster joins a pillar page that introduces a broad subject with multiple pages that answer narrower questions in depth. For example, a “content marketing” pillar may link to resources on “blog SEO” and “writing email newsletters,” with relevant cross-references between them. The structure gives users routes to explore a subject and helps search systems understand the site’s coverage and relationships.

Business applications and impact#

Builds coherent topical coverage and encourages deeper exploration.

Implementation guidance and considerations#

Provide a broad overview on the pillar page and substantive treatment of specific questions on each cluster page.

Topical Authority

토픽 권위

The breadth and depth of a site's expertise and content coverage within a particular subject area.

Internal Link

내부 링크

A hyperlink connecting one webpage to another within the same domain.

Alt Attribute

alt 태그

An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.

Experience Expertise Authoritativeness Trust

E-E-A-T

Google's four content-quality considerations: Experience, Expertise, Authoritativeness and Trustworthiness.

H1 Heading Tag

H1 태그

The highest-level HTML heading that identifies a web page's main subject.

Heading Tags (H1~H6)

H태그

HTML headings that organize content into a logical hierarchy and make its structure explicit.