On-page SEO & Content Strategy

동영상 SEO

Video SEO covers YouTube discovery as well as Google’s video results and potential video references in AI Overviews. Naturally include relevant keywords in titles, descriptions and captions. VideoObject structured data can describe duration, upload date and thumbnail URL and support eligible video appearances or Key Moments, which may improve click-through rates. Provide carefully corrected SRT captions rather than relying only on automatic transcription to improve accessibility for people with hearing impairments and help systems interpret the content.

Business applications and impact#

Improves visual prominence in search and supports click-through and multimedia acquisition.

Implementation guidance and considerations#

Keep video titles, descriptions, thumbnails and VideoObject structured data aligned.

Structured Data

구조화 데이터

A machine-readable metadata format that uses Schema.org vocabulary to describe the meaning of page content.

AI Overviews

AI Overviews

A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.

Alt Attribute

alt 태그

An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.

H1 Heading Tag

H1 태그

The highest-level HTML heading that identifies a web page's main subject.