Structured Data
구조화 데이터
A machine-readable metadata format that uses Schema.org vocabulary to describe the meaning of page content.
Optimizing video metadata so video content can be discovered effectively in search results and video-search experiences. Explore its practical uses.
동영상 SEO
Video SEO covers YouTube discovery as well as Google’s video results and potential video references in AI Overviews. Naturally include relevant keywords in titles, descriptions and captions. VideoObject structured data can describe duration, upload date and thumbnail URL and support eligible video appearances or Key Moments, which may improve click-through rates. Provide carefully corrected SRT captions rather than relying only on automatic transcription to improve accessibility for people with hearing impairments and help systems interpret the content.
Improves visual prominence in search and supports click-through and multimedia acquisition.
Keep video titles, descriptions, thumbnails and VideoObject structured data aligned.
구조화 데이터
A machine-readable metadata format that uses Schema.org vocabulary to describe the meaning of page content.
AI Overviews
A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.
클릭률
The proportion of search impressions that result in clicks.
alt 태그
An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.
E-E-A-T
Google's four content-quality considerations: Experience, Expertise, Authoritativeness and Trustworthiness.
H1 태그
The highest-level HTML heading that identifies a web page's main subject.