Off-page SEO & Link Authority Glossary

Browse by category

앵커 텍스트

The visible, clickable wording of a hyperlink.

백링크

An inbound link from an external website referencing a page on your website.

도메인 권위

A third-party score assessing a domain's relative search competitiveness using its backlink profile.

내부 링크

A hyperlink connecting one webpage to another within the same domain.

링크빌딩

Earning relevant, high-quality backlinks from authoritative and trustworthy external websites.

링크 디스어보우

A Search Console tool for asking Google to disregard specific backlinks when assessing a site's link signals.

링크 가치

The authority and ranking signals that hyperlinks can pass between webpages.

노팔로우

A link attribute indicating that a link should not be treated as an ordinary ranking endorsement.

오프페이지 SEO

Authority-building activities outside a website, including backlinks, brand mentions and PR.

고아 페이지

A webpage with no incoming internal links from other pages on the website.

참조 도메인

A unique external domain linking to your website at least once.