Search engines use anchor text as a contextual clue to the linked page’s subject. Repeating exact-match keyword anchors across a manufactured link pattern can look manipulative. A natural mix of brand names, descriptive phrases and relevant terms is preferable. The same principle applies to internal links: readers should be able to anticipate the destination from the wording without being forced through repetitive keyword formulas.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
