Domain Authority is a Moz metric, not an official Google ranking factor. It is widely used to compare backlink competitiveness between sites. Artificially increasing the score should not be the objective; it is better understood as an indicator that may improve as relevant, authoritative sites link naturally. Ahrefs Domain Rating and Semrush Authority Score use different calculations, making competitor-relative trends more useful than comparing absolute scores across tools.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
