Internal links expand visitors’ navigation paths and communicate the site’s information hierarchy to search engines. Linking from a popular page to newly published content can help discovery and pass part of the linking page’s signals. Descriptive anchor text that explains the destination is more useful than generic wording such as click here, both for readers and search engines.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
