The authority and ranking signals that hyperlinks can pass between webpages. Review the concept, business applications and implementation considerations.
Link equity, often called link juice, describes signals flowing from one page to another through links, rooted in the principles of Google’s original PageRank algorithm. Linking from an authoritative homepage to new content can support initial discovery and visibility. A link pointing to a 404 fails to connect that value to usable content. Regularly fixing or removing broken links helps retain useful pathways through the site.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
