AggregateRating Schema
평점 구조화 데이터
Schema describing an aggregate rating value and review count for an item, potentially displayed as stars in eligible search results.
Structured Data & Semantic Web
Explore Structured Data and the Semantic Web terms with clear definitions, practical business applications and guidance on implementation and related concepts.
Browse by category
Browse terms (56)
BreadcrumbList Schema
브레드크럼
A navigation path that expresses the current page's position within a site's hierarchy.
Course Schema
강좌 구조화 데이터
Schema describing a course or educational program, including its name, provider and relevant delivery information.
CreativeWork (isAccessibleForFree)
페이월 콘텐츠 구조화 데이터
Markup that identifies subscription-only content so search systems can distinguish a legitimate paywall from deceptive cloaking.
Dataset Schema
데이터셋 구조화 데이터
Markup describing a dataset's name, scope, downloadable formats and licensing for dataset discovery.
Event Schema
이벤트 구조화 데이터
Markup describing an event's date, location, attendance format and ticket offers.
FAQPage Schema
FAQ 구조화 데이터
Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.
Favicon
파비콘
The small icon that identifies a site in browser tabs and supported search-result presentations.
Featured Snippet
추천 스니펫
A prominent search feature that extracts a direct answer from a page, often referred to as position zero.
Google Discover
Google Discover
Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.
HowTo Schema
하우투 구조화 데이터
Schema describing the steps, materials and media needed to complete a task.
ImageObject License Schema
이미지 라이선스 메타데이터
Metadata identifying an image's rights and licensing information for eligible image-search license labels.
ItemList Schema
캐러셀 구조화 데이터
Markup that expresses an ordered group of items and can support eligible carousel-style presentations.
JobPosting Schema
채용정보 구조화 데이터
Markup describing a vacancy's role, compensation, location and employment type for supported job-search experiences.
JSON-LD
JSON-LD 구조화 데이터
A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.
Knowledge Panel
지식 패널
A search-results information panel summarizing an entity such as a person, organization or place.
LocalBusiness Schema
지역 비즈니스 구조화 데이터
Markup describing a physical business's address, opening hours, telephone number and other practical details.
MathSolver Schema
수학 문제 풀이 구조화 데이터
Schema describing a mathematical problem-solving application and relevant solving capabilities.
MemberProgram Schema
멤버십 프로그램 구조화 데이터
E-commerce markup describing a loyalty program's membership tiers, points and member benefits.
Merchant Listing
판매자 등록정보
Product information used for merchant-listing experiences, including eligible free shopping listings.
MerchantReturnPolicy Schema
반품 정책 구조화 데이터
Markup describing a merchant's return period, fees and methods.
Microdata
마이크로데이터
An approach to embedding structured data directly in HTML using attributes such as itemscope, itemtype and itemprop.
Movie Schema
영화 구조화 데이터
Markup describing a film's title, director, cast, release date and duration.
NewsArticle Schema
뉴스 기사 구조화 데이터
News-specific markup identifying an article's publication and modification dates, authors and publisher.
Offer Schema
판매 조건 구조화 데이터
Commerce schema describing the price, currency, availability and validity period of an offer.
Open Graph (og tags)
오픈그래프
Metadata that controls link-preview titles, descriptions and images in social platforms and messaging services.
Organization Schema
조직 구조화 데이터
Markup describing an organization's official name, logo, address and contact information.
People Also Ask (PAA)
관련 질문
A search-results feature displaying related questions and concise answers, commonly called People Also Ask.
Person Schema
인물 구조화 데이터
Foundational schema identifying a person through their name, role, affiliation, qualifications and official profiles.
PostalAddress Schema
주소 구조화 데이터
Schema expressing street addresses, postal codes, localities, regions and countries in a structured format.
Product Schema
상품 구조화 데이터
Core commerce markup describing a product's name, brand, model and images, often combined with offers and ratings.
Product Snippet
제품 스니펫
A product-oriented enhancement within ordinary organic results that can show ratings, reviews, prices or availability.
ProductGroup Schema
상품 옵션 구조화 데이터
Commerce markup that groups product variants such as colors, sizes or capacities and connects them to a parent product group.
ProfilePage Schema
프로필 페이지 구조화 데이터
Markup describing an author's or expert's profile page and connecting it to a clearly identified person.
QAPage Schema
Q&A 구조화 데이터
Structured data for a page containing one question with multiple answers contributed by users.
RDFa (Resource Description Framework in Attributes)
RDFa
A W3C approach to adding semantic meaning and entity relationships through attributes in HTML markup.
Recipe Schema
레시피 구조화 데이터
Schema describing a recipe's preparation and cooking time, ingredients, nutrition and instructions.
Restaurant Schema
식당 구조화 데이터
Restaurant-specific markup describing menus, price ranges, opening hours and reservation information.
Review Schema
리뷰 구조화 데이터
Schema describing an individual review, its author, the reviewed item and its rating.
Rich Results
리치 결과
An enhanced search result with additional elements such as ratings, prices, images or supported expandable information.
Rich Results Test
리치 결과 테스트
Google's official tool for checking whether structured data meets the requirements of supported rich-result features.
sameAs Schema Property
사이트 연관채널
The sameAs property used to connect official external channels that identify the same organization or brand.
Schema Markup
스키마 마크업
Structured-data markup that uses the Schema.org vocabulary to describe content and entities semantically.
Schema Markup Validator
스키마 마크업 검사기
A tool for validating structured data against the broader Schema.org vocabulary.
Schema.org
스키마닷오알지
A collaborative initiative that defines and maintains a shared vocabulary for structured data on the web.
ShippingService Schema
배송 정책 구조화 데이터
Markup describing shipping costs, delivery times and service regions for commerce systems.
Site Name (WebSite Schema)
사이트 이름
Markup that provides a website's preferred name and alternative names for search-result identification.
Sitelinks
사이트링크
Automatically selected links to important subpages that appear beneath a site's main search result.
Snippet
스니펫
The brief descriptive preview shown beneath a search-result title and URL.
SoftwareApplication Schema
소프트웨어 구조화 데이터
Markup describing an application or SaaS product's category, compatible operating systems, price and download information.
Speakable Schema
말하기 구조화 데이터
Markup identifying concise passages that are suitable for text-to-speech presentation by compatible voice services.
Structured Data
구조화 데이터
A machine-readable metadata format that uses Schema.org vocabulary to describe the meaning of page content.
Structured Data Manual Action
구조화 데이터 직접 조치
A manual action against misleading or spammy structured data that can remove eligibility for rich results.
TVSeries Schema
TV 시리즈 구조화 데이터
Markup describing a television series, including seasons, episodes, broadcast dates and cast.
VacationRental Schema
공유숙박 구조화 데이터
Schema describing a short-term vacation rental, including its location, pricing and amenities.
VideoObject Schema
동영상 구조화 데이터
Markup describing a video's title, description, thumbnail, upload date and duration for supported video search appearances.