247COMPASS

AggregateRating Schema

Schema describing an aggregate rating value and review count for an item, potentially displayed as stars in eligible search results.

Structured Data & Semantic Web

평점 구조화 데이터

AggregateRating summarizes individual reviews with an average score and the total number of reviews or ratings. Eligible results can show this information visually as stars. Inflated review counts or fabricated scores can trigger structured-data enforcement and loss of rich-result eligibility. ratingValue must reflect the real system and remain within the declared bestRating, commonly 5. Populate the markup automatically from the review platform to reduce accidental discrepancies.

Business applications and impact#

Star ratings can improve click appeal; the source cites gains of 20 to 30 percent or more, but these are not a universal or guaranteed outcome.

Implementation guidance and considerations#

Use genuine rating data only. Fabricated scores can lead to manual actions and removal of rich-result eligibility.

Code example#

{
  "@context": "https://schema.org",
  "@type": "AggregateRating",
  "itemReviewed": { "@type": "Product", "name": "무선 이어폰 Pro" },
  "ratingValue": "4.7",
  "reviewCount": "1024",
  "bestRating": "5"
}

Structured Data

구조화 데이터

A machine-readable metadata format that uses Schema.org vocabulary to describe the meaning of page content.

Rich Results

리치 결과

An enhanced search result with additional elements such as ratings, prices, images or supported expandable information.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

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