247COMPASS

BreadcrumbList Schema

A navigation path that expresses the current page’s position within a site’s hierarchy. Learn how it works and what to consider in practice.

Structured Data & Semantic Web

브레드크럼

BreadcrumbList structures the same Home > Category > Current page path shown in the interface, helping search systems understand navigation and, where supported, present a readable path instead of a long URL. Assign position values in order. A mismatch between markup and the site’s real hierarchy creates confusing signals. Clear breadcrumbs are particularly useful on sites with several category levels, although their search display depends on the interface and search engine.

Business applications and impact#

Makes navigation context easier to understand and can improve confidence in relevant results.

Implementation guidance and considerations#

Keep the schema hierarchy consistent with the breadcrumb path visible on the site.

Code example#

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "홈",
      "item": "https://mktg.kr"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Docs",
      "item": "https://mktg.kr/docs"
    }
  ]
}

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

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