Structured Data & Semantic Web

강좌 구조화 데이터

Course describes the educational offering, while hasCourseInstance can identify specific sessions, delivery modes and schedules. Use an array when several dates or levels, such as introductory and advanced cohorts, need separate representation. Genuine student ratings may add useful context where appropriate. Search support and rich-result requirements change over time, so neither CourseInstance nor ratings should be described as automatically securing a course card. Verify the current requirements of the intended discovery channel.

Business applications and impact#

Makes course information easier to interpret and can support relevant discovery and enrollment decisions.

Implementation guidance and considerations#

Describe actual sessions through CourseInstance, including online or offline mode and accurate schedules, and check current feature eligibility.

Code example#

{
  "@context": "https://schema.org",
  "@type": "Course",
  "name": "실전 테크니컬 SEO 마스터클래스",
  "description": "크롤링부터 구조화 데이터까지 다루는 8주 과정",
  "provider": { "@type": "Organization", "name": "MKTGLab 아카데미" },
  "hasCourseInstance": {
    "@type": "CourseInstance",
    "courseMode": "online",
    "startDate": "2026-11-01"
  }
}

Your Money or Your Life

YMYL

Topics that can materially affect people's health, financial stability, safety or well-being and therefore require especially reliable information.

Rich Results

리치 결과

An enhanced search result with additional elements such as ratings, prices, images or supported expandable information.

Conversion Rate

전환율

The share of visitors who complete a defined business action, such as a purchase, registration or inquiry.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.