Structured Data & Semantic Web

페이월 콘텐츠 구조화 데이터

The isAccessibleForFree property declares that access to content requires payment. Identify the actual gated section with a cssSelector rather than describing an unrelated region. When crawlers can access full text but ordinary visitors see only a preview, correctly identifying the paywall helps explain that difference and avoid misleading signals. Publishers and research organizations can use this markup as part of a compliant approach to maintaining discovery while operating a subscription model.

Business applications and impact#

Supports organic discovery of subscription content while accurately communicating access restrictions.

Implementation guidance and considerations#

Use isAccessibleForFree with the boolean value false and a precise cssSelector for the paywalled section.

Code example#

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "유료 구독자 전용 심층 리포트",
  "isAccessibleForFree": "False",
  "hasPart": {
    "@type": "WebPageElement",
    "isAccessibleForFree": "False",
    "cssSelector": ".paywall-content"
  }
}

Conversion Rate

전환율

The share of visitors who complete a defined business action, such as a purchase, registration or inquiry.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.