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Event Schema

Markup describing an event’s date, location, attendance format and ticket offers. Learn how it works and what to consider in practice.

Structured Data & Semantic Web

이벤트 구조화 데이터

Event describes concerts, webinars or conferences for eligible event-search experiences. Keep eventAttendanceMode accurate for online, offline or mixed attendance and update eventStatus when an event is cancelled or postponed. When tickets sell out, reflect that in offers availability using the appropriate SoldOut value. An operational link between the ticketing system and markup helps avoid sending users outdated information.

Business applications and impact#

Can support event discovery and direct users to relevant booking options.

Implementation guidance and considerations#

Update attendance mode, event status and ticket availability promptly as circumstances change.

Code example#

{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "2026 모던 웹 & AI 검색 콘퍼런스",
  "startDate": "2026-10-15T09:00:00+09:00",
  "endDate": "2026-10-15T18:00:00+09:00",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
  "location": {
    "@type": "Place",
    "name": "코엑스 그랜드볼룸",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "서울",
      "addressCountry": "KR"
    }
  }
}

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

TVSeries Schema

TV 시리즈 구조화 데이터

Markup describing a television series, including seasons, episodes, broadcast dates and cast.

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