FAQPage Schema

FAQPage markup must describe questions and answers actually visible in the page body. Adding hidden questions only to the schema violates structured-data policies and can lead to loss of rich-result eligibility. In 2023 Google restricted FAQ rich results largely to well-known, authoritative government and health websites. Other sites may still find the organization of clear question-and-answer content useful to readers and automated systems, but neither rich-result display nor AI citation is guaranteed. Avoid promotional copy or advertising links masquerading as answers.

Business applications and impact#

Eligible FAQ results can occupy more search-result space and provide immediate useful information, potentially improving clicks and trust.

Implementation guidance and considerations#

Map only questions and answers visible on the page and exclude promotional language.

Code example#

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "헤드리스 CMS 도입 시 SEO가 개선되나요?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "네, SSG/SSR 기반으로 순수 HTML과 정제된 JSON-LD를 즉각 전달하므로 크롤링 효율과 TTFB가 극적으로 향상됩니다."
    }
  }]
}