ImageObject License Schema

The license property on ImageObject can link to usage terms, while acquireLicensePage points to a page where a license can be purchased or permission requested. This can support a licensable-image label in eligible Google Images results and clarify reuse conditions, although metadata alone does not prevent infringement or resolve legal issues. Both URLs must be real and accessible. The markup is particularly relevant to stock-image businesses and photographer portfolios where imagery is itself a commercial product.

Business applications and impact#

Helps users identify licensing information and legitimate ways to obtain image rights.

Implementation guidance and considerations#

Provide valid license and acquireLicensePage URLs that describe the actual terms and acquisition process.

Code example#

{
  "@context": "https://schema.org",
  "@type": "ImageObject",
  "contentUrl": "https://example.com/images/photo.jpg",
  "license": "https://example.com/license/photo-123",
  "acquireLicensePage": "https://example.com/license/buy/photo-123",
  "creditText": "Photo by MKTGLab"
}