Knowledge Panel

지식 패널

Knowledge panels summarize entities in Google’s knowledge systems, commonly beside desktop results or within mobile layouts. Schema alone cannot guarantee a panel. Consistent names and facts across Organization or Person markup, Wikidata, Wikipedia and reliable reporting can help systems reconcile identity. Eligible representatives may claim a panel or submit suggested corrections; Wikipedia edits are a separate process and are not a management privilege automatically granted by a panel.

Business applications and impact#

Can provide prominent, recognizable brand or entity information and support credibility.

Implementation guidance and considerations#

Maintain consistent identity information across reliable references, official content and relevant sameAs links.

Code example#

<!-- 지식 패널 형성을 돕는 Organization + sameAs 엔티티 선언 -->
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "MKTGLab",
  "url": "https://mktg.kr",
  "logo": "https://mktg.kr/images/logo.png",
  "sameAs": [
    "https://ko.wikipedia.org/wiki/MKTGLab",
    "https://www.linkedin.com/company/mktglab"
  ]
}