LocalBusiness Schema

LocalBusiness has many specific subtypes, including Restaurant, Store and Dentist. Choose the most appropriate subtype to describe the business precisely. Properties such as openingHoursSpecification, priceRange and paymentAccepted provide useful practical information for local discovery and inquiries. Keep the name, address and phone number consistent with Google Business Profile. Accurate data helps avoid conflicting location signals, but markup does not by itself guarantee local-pack placement.

Business applications and impact#

Supports discovery by nearby customers with a clear intent to visit or make contact.

Implementation guidance and considerations#

Keep business name, address and telephone details accurate and consistent across markup and Google Business Profile.

Code example#

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "MKTGLab 서울",
  "image": "https://mktg.kr/images/office.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "테헤란로 152",
    "addressLocality": "강남구",
    "addressRegion": "서울특별시",
    "postalCode": "06236",
    "addressCountry": "KR"
  },
  "telephone": "+82-2-1234-5678",
  "priceRange": "$$"
}