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MemberProgram Schema

E-commerce markup describing a loyalty program’s membership tiers, points and member benefits. Learn how it works and what to consider in practice.

Structured Data & Semantic Web

멤버십 프로그램 구조화 데이터

MemberProgram describes benefits such as tier-based points or discounts so supported shopping systems can understand membership offerings. Use hasTiers to list levels such as Silver, Gold and VIP and suitable properties such as membershipPointsEarned to describe each benefit. Conditions in the markup must match the actual membership terms. Marketing and engineering teams should synchronize changes to avoid publishing inaccurate offers.

Business applications and impact#

Can help communicate member-only benefits in supported shopping experiences and encourage sign-ups and purchases.

Implementation guidance and considerations#

Keep benefits consistent with published terms and accurately describe how member offers differ from standard offers.

Code example#

{
  "@context": "https://schema.org",
  "@type": "MemberProgram",
  "name": "MKTG 멤버십 클럽",
  "hasTiers": [
    { "@type": "MemberProgramTier", "name": "골드", "membershipPointsEarned": 10 }
  ]
}

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

TVSeries Schema

TV 시리즈 구조화 데이터

Markup describing a television series, including seasons, episodes, broadcast dates and cast.

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