247COMPASS

Merchant Listing

Product information used for merchant-listing experiences, including eligible free shopping listings. Explore its purpose and practical applications.

Structured Data & Semantic Web

판매자 등록정보

Merchant listings can display products in supported Shopping and search experiences without paying for each listing. Keep Merchant Center product feeds and on-site Product data consistent. Accurate identifiers such as GTIN or MPN help systems recognize the same item across sellers and compare offers. Mismatches can cause disapprovals or other enforcement depending on the issue, so an automated synchronization process is safer than independent manual updates.

Business applications and impact#

Provides an opportunity for free product exposure in eligible shopping experiences.

Implementation guidance and considerations#

Keep Merchant Center feeds and the site’s structured product information aligned.

Code example#

<!-- Google 판매자 센터 무료 리스팅 연동을 위한 최소 Product+Offer 구조 -->
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "무선 이어폰 Pro",
  "gtin13": "4901234567894",
  "brand": { "@type": "Brand", "name": "MKTG" },
  "offers": { "@type": "Offer", "price": "89000", "priceCurrency": "KRW", "availability": "https://schema.org/InStock" }
}

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

TVSeries Schema

TV 시리즈 구조화 데이터

Markup describing a television series, including seasons, episodes, broadcast dates and cast.

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