Structured Data & Semantic Web

반품 정책 구조화 데이터

MerchantReturnPolicy expresses return windows, methods and responsibility for return fees using standardized properties. Eligible shopping presentations may show information such as “free returns within 14 days.” Specify applicableCountry where needed and make the declared policy consistent with the rules and actual terms for that market. If policies vary by season or product category, attach the appropriate policy to each relevant product or offer rather than applying an inaccurate global rule.

Business applications and impact#

Helps shoppers assess merchant reliability and can support conversion in eligible shopping listings.

Implementation guidance and considerations#

Provide accurate return windows, for example 14 days where applicable, and ensure the policy matches each country’s actual requirements and published terms.

Code example#

{
  "@context": "https://schema.org",
  "@type": "MerchantReturnPolicy",
  "applicableCountry": "KR",
  "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
  "merchantReturnDays": 14,
  "returnMethod": "https://schema.org/ReturnByMail",
  "returnFees": "https://schema.org/FreeReturn"
}

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

TVSeries Schema

TV 시리즈 구조화 데이터

Markup describing a television series, including seasons, episodes, broadcast dates and cast.