247COMPASS

Microdata

An approach to embedding structured data directly in HTML using attributes such as itemscope, itemtype and itemprop. Explore its practical uses.

Structured Data & Semantic Web

마이크로데이터

Microdata attaches semantic properties to HTML elements rather than placing data in a separate script block. Because content and structured data are interwoven, changes to markup require careful maintenance of the associated attributes. JSON-LD often simplifies this work and is Google’s preferred format where practical. For legacy CMS templates with extensive Microdata, migrate priority pages gradually instead of replacing all valid markup at once.

Business applications and impact#

Provides a way to associate semantic data directly with HTML elements.

Implementation guidance and considerations#

Consider JSON-LD for modern implementations to reduce markup complexity and maintenance overhead.

Code example#

<!-- Microdata: 스크립트 없이 HTML 속성만으로 구조화 데이터 표현 -->
<div itemscope itemtype="https://schema.org/Product">
  <span itemprop="name">MKTG Analytics Suite</span>
  <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
    <span itemprop="price" content="99000">99,000원</span>
    <meta itemprop="priceCurrency" content="KRW">
  </div>
</div>

Structured Data

구조화 데이터

A machine-readable metadata format that uses Schema.org vocabulary to describe the meaning of page content.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

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