NewsArticle Schema

뉴스 기사 구조화 데이터

NewsArticle provides explicit news-publishing context for search systems. Include an accessible publisher logo that meets the applicable feature guidance; the source’s 60-by-60-pixel example should not be treated as a universal requirement. Keep datePublished accurate and update dateModified when reporting changes materially. Repeatedly refreshing a timestamp for trivial spelling corrections can create a misleading impression of freshness, so establish an editorial standard for substantive updates. Markup is useful but is not a prerequisite that guarantees Google News or Top Stories inclusion.

Business applications and impact#

Helps systems understand timely reporting and can support appropriate news presentations.

Implementation guidance and considerations#

Match publication and modification dates to actual editorial events and avoid artificial freshness signals.

Code example#

{
  "@context": "https://schema.org",
  "@type": "NewsArticle",
  "headline": "AI 검색 시대, 기업 마케팅 전략의 대전환",
  "datePublished": "2026-09-24T08:00:00+09:00",
  "dateModified": "2026-09-24T09:30:00+09:00",
  "author": { "@type": "Person", "name": "이기자" },
  "publisher": {
    "@type": "Organization",
    "name": "MKTG News",
    "logo": { "@type": "ImageObject", "url": "https://mktgnews.kr/logo.png" }
  }
}