247COMPASS

Offer Schema

Commerce schema describing the price, currency, availability and validity period of an offer. Learn how it works and what to consider in practice.

Structured Data & Semantic Web

판매 조건 구조화 데이터

Offer is usually nested within Product or another saleable item to describe actual commercial terms. For time-limited prices, priceValidUntil helps state when the advertised price expires. Omitting or failing to update offer data can leave obsolete information available to systems after a promotion ends. Sites with frequent stock or pricing changes should generate current Offer values from their commerce data at rendering or publishing time.

Business applications and impact#

Helps supported shopping results reflect accurate prices and stock status.

Implementation guidance and considerations#

Synchronize pricing and availability when they change and provide accurate validity dates where relevant.

Code example#

{
  "@context": "https://schema.org",
  "@type": "Offer",
  "price": "89000",
  "priceCurrency": "KRW",
  "availability": "https://schema.org/InStock",
  "priceValidUntil": "2026-12-31",
  "url": "https://example.com/product/123"
}

Rich Results

리치 결과

An enhanced search result with additional elements such as ratings, prices, images or supported expandable information.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

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