Open Graph (og tags)

오픈그래프

Facebook introduced Open Graph in 2010, and many platforms, including KakaoTalk and Slack, now use its metadata for shared-link previews. Support on other platforms, including X, can involve additional platform-specific tags. A 1,200 by 630 pixel og:image is a common preview target, although cropping varies. Open Graph is not a direct search-ranking signal, but it shapes the first impression of a shared link and can affect social click-through.

Business applications and impact#

Improves shared-link presentation and supports social referral traffic.

Implementation guidance and considerations#

Provide accurate og:title, og:description, og:image and og:url values, using suitable preview image dimensions.

Code example#

<!-- Open Graph: SNS 공유 시 미리보기 카드를 제어하는 메타 태그 -->
<meta property="og:title" content="모던 웹 아키텍처 완벽 가이드">
<meta property="og:description" content="헤드리스 CMS부터 AI 검색 최적화까지 한 번에 정리">
<meta property="og:image" content="https://example.com/og-image-1200x630.jpg">
<meta property="og:url" content="https://example.com/guide">
<meta property="og:type" content="article">