People Also Ask (PAA)

A PAA box can reveal further related questions dynamically when a user expands an answer. Being selected as an answer source can provide prominent brand exposure, sometimes above a site’s ordinary organic position. Review PAA questions for target queries and, where they fit the content, use them as H2 or H3 subheadings followed by a direct answer of roughly two or three lines. This makes answers easier to find, although selection remains under the search engine’s control.

Business applications and impact#

Can provide additional visibility even when a page is outside the highest organic positions.

Implementation guidance and considerations#

Use relevant PAA-style questions as subheadings and answer them clearly and immediately.

Code example#

<!-- PAA 노출을 위한 FAQPage 예시: 관련 질문 박스와 동일한 구조를 사용 -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "PAA(관련 질문)는 무엇인가요?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "검색결과 중간에 노출되는 연관 질문-답변 박스로, 사용자가 클릭하면 확장되어 추가 질문이 이어집니다."
    }
  }]
}
</script>