247COMPASS

Product Schema

Core commerce markup describing a product’s name, brand, model and images, often combined with offers and ratings. Explore its practical uses.

Structured Data & Semantic Web

상품 구조화 데이터

Product markup provides information such as name, image and brand. Combine it with accurate Offer data for pricing and availability and genuine AggregateRating information where appropriate to support eligible product presentations. Reviews need to meet the applicable policies; no general claim that all first-party reviews require third-party verification should be assumed. Update availability to OutOfStock promptly when inventory is exhausted to avoid sending shoppers to a product they cannot buy.

Business applications and impact#

Supports eligible product results containing prices, ratings and availability, which can assist purchasing decisions.

Implementation guidance and considerations#

Combine Product with accurate Offer information, including currency such as KRW, price and inventory status.

Code example#

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "MKTG Analytics Suite",
  "description": "실시간 마케팅 테크 데이터 수집 및 분석 솔루션",
  "offers": {
    "@type": "Offer",
    "price": "99000",
    "priceCurrency": "KRW",
    "availability": "https://schema.org/InStock"
  }
}

Rich Results

리치 결과

An enhanced search result with additional elements such as ratings, prices, images or supported expandable information.

Conversion Rate

전환율

The share of visitors who complete a defined business action, such as a purchase, registration or inquiry.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

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