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Product Snippet

A product-oriented enhancement within ordinary organic results that can show ratings, reviews, prices or availability. Explore its practical uses.

Structured Data & Semantic Web

제품 스니펫

Product snippets can emphasize commerce information beneath a normal search title without requiring users to visit a separate Shopping tab. Their requirements depend on the supported product feature; not every snippet requires both an Offer and AggregateRating. Use accurate applicable properties and fix errors that affect eligibility. Review Search Console’s product enhancement reports and ensure price or stock changes update the associated markup.

Business applications and impact#

Can differentiate a product result visually and help users evaluate it before clicking.

Implementation guidance and considerations#

Meet the current product-snippet requirements with valid Product data and applicable offers, reviews or ratings.

Code example#

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "무선 이어폰 Pro",
  "offers": { "@type": "Offer", "price": "89000", "priceCurrency": "KRW", "availability": "https://schema.org/InStock" },
  "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.7", "reviewCount": "1024" }
}

Rich Results

리치 결과

An enhanced search result with additional elements such as ratings, prices, images or supported expandable information.

Snippet

스니펫

The brief descriptive preview shown beneath a search-result title and URL.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

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