ProductGroup Schema

ProductGroup associates variants with a shared product family, helping systems match a search such as “black earphones” to the relevant variant rather than a generic family page. Use variesBy to identify the varying attributes and hasVariant to list the individual Product entities. This parent-and-child structure is particularly useful for fashion or electronics catalogs with many options.

Business applications and impact#

Helps systems match specific color or specification queries to the corresponding product variant.

Implementation guidance and considerations#

Declare the relationship between the parent ProductGroup and each individual Product variant accurately.

Code example#

{
  "@context": "https://schema.org",
  "@type": "ProductGroup",
  "name": "MKTG 무선 이어폰",
  "productGroupID": "earbuds-001",
  "variesBy": ["color"],
  "hasVariant": [
    { "@type": "Product", "name": "MKTG 이어폰 - 블랙", "color": "Black" },
    { "@type": "Product", "name": "MKTG 이어폰 - 화이트", "color": "White" }
  ]
}