Experience Expertise Authoritativeness Trust
E-E-A-T
Google's four content-quality considerations: Experience, Expertise, Authoritativeness and Trustworthiness.
Markup describing an author’s or expert’s profile page and connecting it to a clearly identified person. Review implementation considerations.
프로필 페이지 구조화 데이터
ProfilePage describes a page focused on an author or expert and can make evidence relevant to expertise and trust easier for systems to interpret. Person properties such as alumniOf, award and worksFor express education, awards and affiliation explicitly. For sensitive YMYL topics including medicine, finance and law, link articles to accurate author profiles through author references. The markup supplies identity and context rather than independently proving expertise or guaranteeing higher rankings.
Helps systems identify content authors and understand their stated qualifications and affiliations.
Provide accurate education, experience and awards and relevant official sameAs profile links.
{
"@context": "https://schema.org",
"@type": "ProfilePage",
"mainEntity": {
"@type": "Person",
"name": "MKTGLab",
"alternateName": "마케팅랩",
"description": "테크니컬 SEO 및 모던 웹 아키텍처 연구소"
}
}
E-E-A-T
Google's four content-quality considerations: Experience, Expertise, Authoritativeness and Trustworthiness.
YMYL
Topics that can materially affect people's health, financial stability, safety or well-being and therefore require especially reliable information.
엔티티
An independently identifiable concept, such as a person, place, organization or object, with a distinct definition.
FAQ 구조화 데이터
Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.
Google Discover
Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.
JSON-LD 구조화 데이터
A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.