Structured Data & Semantic Web

리뷰 구조화 데이터

Review markup describes one review, whereas AggregateRating summarizes multiple reviews. Use itemReviewed to identify the subject, reviewRating for the score and author for attribution. Self-authored or misleading promotional reviews can undermine credibility. Rich-result eligibility depends on the item type and Google’s review policies, including restrictions on self-serving business reviews; it should not be inferred merely from whether a review appears on a first-party or third-party site.

Business applications and impact#

Provides machine-readable evidence of genuine customer experience and attribution.

Implementation guidance and considerations#

Mark up genuine reviews only and supply accurate, verifiable author information.

Code example#

{
  "@context": "https://schema.org",
  "@type": "Review",
  "itemReviewed": {
    "@type": "SoftwareApplication",
    "name": "Astro Framework"
  },
  "author": {
    "@type": "Person",
    "name": "MKTGLab"
  },
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": "5",
    "bestRating": "5"
  },
  "reviewBody": "콘텐츠 기반 웹사이트에 가장 최적화된 모던 웹 프레임워크로, 제로 자바스크립트 아키텍처가 매우 인상적입니다."
}

Snippet

스니펫

The brief descriptive preview shown beneath a search-result title and URL.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.