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Rich Results

An enhanced search result with additional elements such as ratings, prices, images or supported expandable information. Explore its practical uses.

Structured Data & Semantic Web

리치 결과

Rich results include visual or informational additions to ordinary text links, such as stars, prices, images or supported FAQ displays. They can make a result more prominent at the same ranking position. Not every Schema.org type corresponds to a Google rich-result feature: only supported types and eligible content qualify, while other markup mainly helps systems understand meaning. Review Search Console’s relevant enhancement reports to identify detected types and errors. Valid markup does not guarantee display.

Business applications and impact#

Can increase visual prominence and click appeal relative to a plain link.

Implementation guidance and considerations#

Implement appropriate supported structured data and monitor relevant Search Console enhancement reports.

Code example#

<!-- 리치 결과를 얻으려면 실제 화면에 보이는 정보와 정확히 일치하는 스키마가 필요 -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "무선 이어폰 Pro",
  "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.7", "reviewCount": "1024" },
  "offers": { "@type": "Offer", "price": "89000", "priceCurrency": "KRW" }
}
</script>

Structured Data

구조화 데이터

A machine-readable metadata format that uses Schema.org vocabulary to describe the meaning of page content.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

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