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sameAs Schema Property

The sameAs property used to connect official external channels that identify the same organization or brand. Review implementation considerations.

Structured Data & Semantic Web

사이트 연관채널

sameAs links can connect official YouTube, Instagram, Wikipedia and LinkedIn pages to a single brand entity. They help systems reconcile identity across channels and interpret brand information for knowledge graphs and AI search. Incorrect links or abandoned accounts can introduce contradictory information, so review them regularly. Only include pages that genuinely identify the same entity.

Business applications and impact#

Helps consolidate official identity signals and supports accurate brand interpretation in knowledge systems.

Implementation guidance and considerations#

Use verified canonical URLs for official channels in Organization markup.

Code example#

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "MKTGLab",
  "url": "https://mktg.kr",
  "sameAs": [
    "https://www.youtube.com/@mktglab",
    "https://www.instagram.com/mktglab",
    "https://www.linkedin.com/company/mktglab"
  ]
}

Knowledge Panel

지식 패널

A search-results information panel summarizing an entity such as a person, organization or place.

AI Search

AI 검색

Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.

Entity

엔티티

An independently identifiable concept, such as a person, place, organization or object, with a distinct definition.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

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