247COMPASS

ShippingService Schema

Markup describing shipping costs, delivery times and service regions for commerce systems. Learn how it works and what to consider in practice.

Structured Data & Semantic Web

배송 정책 구조화 데이터

ShippingService and OfferShippingDetails describe shipping charges, destinations and delivery expectations for supported shopping presentations, including free-shipping or arrival information. Distinguish handlingTime from transitTime so the expected delivery period is represented correctly. Large differences between declared and actual delivery times can lead to restricted display. Use DefinedRegion where appropriate to specify areas with different charges, such as remote islands, and declare multiple shipping options accurately.

Business applications and impact#

Clear shipping cost and timing information can help purchasing decisions and conversion.

Implementation guidance and considerations#

Represent remote-area surcharges and weight-based pricing with appropriate properties and accurate conditions.

Code example#

{
  "@context": "https://schema.org",
  "@type": "OfferShippingDetails",
  "shippingRate": { "@type": "MonetaryAmount", "value": "3000", "currency": "KRW" },
  "shippingDestination": { "@type": "DefinedRegion", "addressCountry": "KR" },
  "deliveryTime": {
    "@type": "ShippingDeliveryTime",
    "handlingTime": { "@type": "QuantitativeValue", "minValue": 0, "maxValue": 1, "unitCode": "DAY" },
    "transitTime": { "@type": "QuantitativeValue", "minValue": 1, "maxValue": 3, "unitCode": "DAY" }
  }
}

Conversion Rate

전환율

The share of visitors who complete a defined business action, such as a purchase, registration or inquiry.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

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