247COMPASS

Site Name (WebSite Schema)

Markup that provides a website’s preferred name and alternative names for search-result identification. Review implementation considerations.

Structured Data & Semantic Web

사이트 이름

The name and alternateName properties of WebSite can suggest a recognizable brand name, such as “MKTGLab,” in place of a bare domain like example.com. alternateName can include a common abbreviation or Korean brand spelling used by audiences. These properties do not guarantee the chosen search display: Google’s assessment and consistency across the site also matter.

Business applications and impact#

Supports recognizable branding and helps users identify the official site.

Implementation guidance and considerations#

Declare consistent name and alternateName values in WebSite markup on the site’s root page.

Code example#

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "MKTGLab",
  "alternateName": "마케팅랩",
  "url": "https://mktg.kr"
}

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

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