Sitelinks

사이트링크

Sitelinks can provide shortcuts to pages such as Products, About and Support beneath a branded search result. No schema guarantees them; search systems select them using their interpretation of structure and relevance. Clear navigation and internal links help. The source refers to the former Sitelinks Searchbox integration using WebSite potentialAction, but Google retired that visible search feature in 2024. Ordinary sitelinks remain useful because they give users direct routes to key destinations and increase a brand’s presence in the results.

Business applications and impact#

Can occupy additional prominent result space and direct users to important pages.

Implementation guidance and considerations#

Build a clear site hierarchy with descriptive internal links and consistent breadcrumbs.

Code example#

<!-- 사이트링크 검색창(Sitelinks Searchbox)을 함께 노출시키는 예시 -->
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://mktg.kr",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://mktg.kr/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}