Structured Data Manual Action

Google may impose a structured-data manual action when markup invents ratings or stock availability, describes information absent from the page, or uses hidden content to mislead systems. The action can remove rich-result eligibility for affected pages or wider portions of a site, weakening visual prominence in search. After correcting the problems, request reconsideration in Search Console where available. Review times vary and can extend for weeks, so preventing discrepancies between visible content and markup is preferable.

Business applications and impact#

Loss of rich-result eligibility can reduce visual differentiation and click-through rates.

Implementation guidance and considerations#

Do not invent reviews or ratings or mark up hidden information that misrepresents the visible page.

Code example#

# 배포 전 자동 검증 스크립트 예시: 숨겨진 텍스트/허위 평점 등 위반 패턴 방지
import json, re

def validate_schema(html: str) -> list:
    errors = []
    scripts = re.findall(r'<script type="application/ld\+json">(.*?)</script>', html, re.S)
    for s in scripts:
        data = json.loads(s)
        if data.get("@type") == "AggregateRating" and float(data.get("ratingValue", 0)) > 5:
            errors.append("허위 평점 의심: ratingValue가 최대값(5)을 초과")
    return errors